Personal Coaching ( move to single service page )
1. Hero: The Service in Human Terms
Purpose: Emotional resonance first
Content
- H1: Personal Coaching (or service name)
- 1–2 line intro focused on the feeling or situation, not the service
- e.g. uncertainty, pressure, transition, confidence
Design
- Calm portrait-ratio image
- No pricing
- One soft CTA: Book a discovery session
2. Is This Right for You?
Purpose: Self-qualification (reduces friction)
Content
Short bullets or short paragraphs, e.g.:
- You feel stuck or at a crossroads
- You want clarity and confidence
- You’re ready to reflect and take action
Tone
- Reassuring
- Never exclusive or judgemental
3. What This Coaching Supports
Purpose: Translate coaching into outcomes
Content
Bullet list of outcomes:
- Clarity and direction
- Confidence and belief
- Decision-making
- Balance and wellbeing
- Sustainable change
Avoid promises or guarantees — keep it grounded.
4. How We Work Together
Purpose: Reduce anxiety about the unknown
Content
Short paragraphs covering:
- Partnership
- Brave, confidential space
- Thought-provoking questions
- Gentle accountability
- Tailored pace and style
No session mechanics yet — just the experience.
5. My Approach
Purpose: Reinforce trust (without repeating About page)
Content
- Personalised, evidence-based
- Compassionate and practical
- Informed by leadership + healthcare background
This can be short — link to About page if needed.
6. What Clients Often Experience
Purpose: Light social proof
Content
Bullet points like:
- Greater self-belief
- Renewed motivation
- Clear next steps
- Feeling heard and supported
Optional: one short testimonial line (if available).
7. Practical Details
Purpose: Answer the quiet logistical questions
Content
- 1:1 coaching
- Online (or in-person if applicable)
- Flexible scheduling
- Discovery session first
Keep this calm and simple.
8. Next Step: A Gentle Invitation
Purpose: Conversion without pressure
Content
- Encourage a complimentary discovery session
- Reassure there’s no obligation
- Emphasise fit and exploration
CTA
- Book a Discovery Session
- Secondary link: Contact me